Waiting for Xiaomi flagship smartphone? Won't take long, says India MD Jain

The phone would not be the one currently available as part of the Xiaomi product portfolio in its home country, China. Instead, it will be a brand new product designed specifically for Indian users

Chinese smartphone manufacturer Xiaomi has a healthy presence in the budget and midrange segment of India's smartphone market. However, the company’s flagship segment has not seen new products for a long time. In the company's early days in India, it brought its premium Mi-series, which it updates almost every year. However, the Mi 5, launched in 2016, was the last iteration. Similar is the story for the company’s bezel-less smartphones of the Mi Mix-series.

Many say the company’s focus is more on the sub-Rs 20,000 smartphone segment. But Xiaomi India Managing Director Manu Kumar Jain begs to differ. In an interview, Jain confirmed the company had plans to launch a flagship smartphone for India very soon. He also clarified that the phone would not be the one currently available as part of Xiaomi's product portfolio in its home country of China. Instead, it would be a brand new product specifically designed for the Indian consumer.

Though Jain did not share the specifics, he did make an interesting remark when asked if the upcoming flagship would be a competitor to the Samsung Galaxy S-series or the OnePlus. According to Jain, there are two aspects based on which consumers define a flagship device — a prestige symbol or a top-notch specification-heavy device. According to Jain, the company is working on a product that could have the best of both worlds and yet have a price point that could cater to the masses.

Apart from sharing his thoughts on the upcoming Xiaomi flagship smartphonefor India, Jain also spoke about the company’s current manufacturing capacity and how it plans to expand in future, the flash sale model and after-sales service.

According to Jain, the company was manufacturing close to 3.5 million units in early 2017. To address the demand-supply issue, it ramped up the production and now manufactures almost 10 million units. Stating the risks involved in maintaining a huge stock inventory, Jain said the company would definitely increase the manufacturing capacity further, but with a caution.

As for the flash-sale model, Jain said the company knew there were demand-supply issues and was working to plug the gaps. Citing the current range of Xiaomi smartphones, of which only the Redmi Note 5 Pro and Redmi Y2 are on flash sales, Jain said the idea was to push out all the devices through open sale and that meeting the aim was a work in progress.

Jain also spoke about after-sales service. The company’s focus is not just to draw sales but to provide its customers end-to-end service, he said. According to him, Xiaomi’s service centre services had improved significantly over the years, making the company a leader in customer satisfaction. According to Jain, over 80 per cent of the devices received at Xiaomi service centres got repaired within four hours, an incredible feat to achieve. Speaking of relatively high price of spare parts, Jain assured the company did not generate its revenues from service centres.

Article Source : BS

Xiaomi Mi 5: A flagship at half the price

When I first heard the price of the Xiaomi Mi 5, I was intrigued. A China-based handset maker, known for offering decent hardware at extremely low prices, moving into the mid-range segment? What were they smoking?

Don't get me wrong. I've owned a Mi 3 and my regular phone is a Redmi 2, but this defied logic. I got the answer a few days later when I got my hands on a review sample of the Mi 5.

The white handset with its chamfered edges and glass back has a premium look, though I daresay, is slippery to hold. Blame it on the very thin edges and the non-existent bezel on the sides of the 5.15-inch screen, which seems to seamlessly merge into the back. In a first, the Mi 5 sports a physical home button below the screen, which does double duty as a fingerprint scanner.

Setting up is fairly simple, especially the fingerprint scanner. Since I already had a Mi account, I could restore the apps from my Redmi 2. The Mi 5 runs Miui 7, which is based on Android Marshmallow, though some unique features of the stock OS seem to be absent. Suffice to say anyone who's used Miui earlier will feel right at home.

Since the phone sports the latest Snapdragon 820 processor paired with 3GB of RAM, I downloaded Riptide GP 2 and Asphalt 8: Airborne. Thankfully, after a five-hour stint of the above two games, along with NFS: Most Wanted, the phone was pretty warm but not scalding hot. But since the speakers are on the bottom edge, I ended up muffling the sound most of my playing time. The battery, too, took a hit

Next, after charging the phone fully in around 90 minutes (when the phone warmed up again), I stepped out. Since it supports Sunlight Display like the Mi4i, I didn't need to squint to read emails. This phone supports voice over LTE (or VoLTE), the next big thing for users.

I then fired up the Chrome browser, opened some six-seven tabs, and played NFS. No sweat at all. Then I watched Master of None on Netflix. The good thing is, the Airtel 4G network stayed true and there was no stuttering or buffering, despite the apps running in the background.

The camera didn't disappoint. I got quite a few shots of trucks rushing by, which otherwise would have been blurred. There are also a lot of options and filters in the camera app. I especially liked the voice trigger and the ability to pick microphones while shooting 4K videos. The four-axis image stabiliser helped immensely. And yes, this is possibly among the best video cameras I've seen on a phone.

But low-light shots were full of noise. I also had some fun with the selfie cam, which tries guessing your age; it was way off the mark while the snaps were okay. Battery life, too, was fairly decent, and I got through a day with heavy email usage calling, messaging a little bit of games and videos and some photography.

At Rs 24,999, the Xiaomi Mi 5 has a lot going as a flagship; the only things missing are expandable storage; water-proofing and a quad HD screen, available on phones double its price. But it will face stiff competition from the Lenovo Vibe X3, OnePlus 2 and Asus Zenfone 2, which might have older hardware, but are very good phones nonetheless.