500 test matches… and a heap of mediocrity
India goes into its 500th Test match today against a combative but not frightening New Zealand XI. The national expectation is that Virat Kohli and his lads will win, making it India’s 130th Test victory. A cooperative pitch is expected to play its part: it’s not called “home advantage” for nothing. In Indian cricket at least, ‘atithi devo bhavah‘ – the Upanishadic principle that says the guest is God – is blithely ignored. It’s more like ‘Ashwin devo bhavah’, in homage to India’s sharpest spin bowler.(more)
India's sports sponsorship market touches Rs 5,190 crore
The Indian sports sponsorship market grew 12 per cent in 2015 to touch a size of Rs 5,190 crore, according to aKPMG report titled The Business of Sports. The potential value of the sports infrastructure market in the country is Rs 80,000 crore, says the report.(more)
BCCI calls for bids for IPL media rights
One of the most anticipated media rights battles has started with the Board of Control for Cricket in India (BCCI) announcing an open bid for the rights to the cash rich annual twenty-twenty tournament, the Vivo Indian Premier league (IPL). Broadcasters, OTT players, mobile video platforms and marketing agencies have one month to buy the tender and submit their respective bids.(more)
ICC presents Test Championship mace to Pakistan
The International Cricket Council (ICC) on Wednesday presented the Test Championship mace to Pakistan for being the top-ranked team in the traditional format of the game.(more)
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